In today's context of overconsumption and global warming, everyone is wondering whether slow fashion would be possible and even profitable or not. Over the last ten years, the concept of Slow Fashion has been becoming more and more popular. The increasing awareness about the effects of clothes overproduction on environment has become obvious for most of us. Subsequently, many brands are now interested in producing eco-friendly clothes.

Slow Fashion is particularly focused on sustainability, respect of animals and environment. It is also a way to denounce unsold garments burning from very popular firms such as H&M. Indeed, in spite of its green commitments, this company is still on the road of the polluting Fast Fashion industry. Slow Fashion enhances us to buy less garments at higher quality. Not only is it to preserve our lovely Earth planet, but also to quit the ongoing sky-rocketing overproduction.

A new ethical trend

Slow Fashion is a radically new paradigm which should be fostered by NGOs and institutions. In the textile sector, this trend is growing up very quickly and consumers are now happy to buy high quality products which reduce their carbon footprint. As global warming is a global issue, it is everybody's concern to take our ideas into action by buying ethical and sustainable garments. Thanks to Slow Fashion, you can do it now! Let's go!

Some companies you would be interested in:

• Ecoalf: Spanish garments company which prefers to use the recycled fabrics because their negative environmental impact is much lower.
• Faguo: French shoes company which aims to plant trees thanks to its profit.
• Encircled: it creates ethically-made, versatile women's fashion for life and travel. Its collections are made in Canada from sustainable and eco-conscious fabrics.