The cosmetic Industry has grown by $20 billion till 2019 proving to be one of the biggest and profitable market. The brands have adopted sustainability in order to execute their social responsibility. People have started reading the labels on makeup/ skincare products. The brands can no longer deceive their audiences anymore. This means that they need to modify what the brands stand for.

Vegan and cruelty free makeup is the new beauty goals

Vegan makeup has become a powerful marketing tool and brands that have adopted this concept are striving in the market. Some of them are:

• Cover FX       
                             

Their entire range of products are vegan and cruelty free. Their illuminating liquids and highlighters are also full coverage so you look like you are #GlowingfortheGods.

• Kat Von D 
  
                                   

They have a makeup line titled #veganalert which sells vegan and cruelty free makeup.

• PHB Ethical Beauty
                                       

This is one of the brands that sells natural, organic, cruelty free, vegan and 100% halal certified makeup which gives it a competitive edge.

• Jeffree Star Cosmetics
    
                                   

This brand is known for its amazing range of cool colour eye shadow palettes and killer lip products.  You will also fall in love with the remarkable packaging. The best part is that it is vegan friendly.

• Milani
                     
                                   

You can create a flawless makeup look with the vegan and cruelty free products offered by this brand.

• Lush
                                   

This brand creates an exceptional range of skincare products that are vegan and against animal testing.

• The Body Shop
                                   

This is another brand that offers great skin care products and makeup collection. They stand for cruelty free cosmetics by not testing on animals and use their platform to spread the message.

• Too Faced
                                     

This brand is perfect for creating natural, glowy looks. Most of their product line is vegan and cruelty free including their very popular “better than sex” Mascara.

• Milk Makeup
                                                                                                                                                                 

Their collection is based on creating quick and natural makeup looks. Their products have a creamy formulation which is mostly perfect for dry skin types.

• Colourpop
  
                       

This is a drugstore brand with a wide collection of affordable makeup. They have also come forward in support of sustainable beauty by displaying a collection of vegan products.

Let us know which brand you like the best and which vegan makeup product you would try next?

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