Digital Marketing

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

Well here we are again, back in lockdown for the third time and I think we can all agree that the beginning of 2021 has been like no other. Usually January is the time for the ‘New Year, New Me’ bandwagon and where everyone rushes to renew their gym membership and start a new fad diet to get rid of the Christmas bloat. But where are we left now that gyms are closed? Is it possible to progress? Of course it is!

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

Well here we are again, back in lockdown for the third time and I think we can all agree that the beginning of 2021 has been like no other. Usually January is the time for the ‘New Year, New Me’ bandwagon and where everyone rushes to renew their gym membership and start a new fad diet to get rid of the Christmas bloat. But where are we left now that gyms are closed? Is it possible to progress? Of course it is!

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

Well here we are again, back in lockdown for the third time and I think we can all agree that the beginning of 2021 has been like no other. Usually January is the time for the ‘New Year, New Me’ bandwagon and where everyone rushes to renew their gym membership and start a new fad diet to get rid of the Christmas bloat. But where are we left now that gyms are closed? Is it possible to progress? Of course it is!

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

Well here we are again, back in lockdown for the third time and I think we can all agree that the beginning of 2021 has been like no other. Usually January is the time for the ‘New Year, New Me’ bandwagon and where everyone rushes to renew their gym membership and start a new fad diet to get rid of the Christmas bloat. But where are we left now that gyms are closed? Is it possible to progress? Of course it is!