Digital Marketing

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.

In recent years many consumers have made the switch away from cow’s milk in favour of a non-dairy alternative: notably due to the influence of health exposé documentaries such as Cowspiracy, a rising vegan population particularly in the month of January – or ‘Veganuary’- and a large number of people discovering in their 20s an intolerance to either the sugar or protein in cow’s milk. The National Institute for Health claims that as many as 65% of the global population develop lactose intolerance after infancy [NIH, 2021]. Originally, soya milk was the most popular option and held the leading market position due to a lack of alternatives, but the last few years have seen a staunch battle for the crown; the people’s champion, oat milk, has been particularly prevalent in media and is the most common substitute offered in coffee shops too. Almond milk was the first soy-alternative to make waves on the scene, prompting a rally of other nut milks to break through onto the market.