Coronavirus: good or bad for Corona’s sales? It’s an intriguing question given the current state of the outbreak and the tragic loss of life that has occurred, and will occur in the coming months. But it is, none the less, a fascinating one for marketers. Where do you stand?
Corona beer has become the subject of memes and videos shared all over the internet as the toll from the virus climbs worldwide. At the beginning of the Coronavirus outbreak, we were seeing a lot of news about the Corona beer and its declining sales due to people not wanting to drink it 'under any circumstances' with the fear or getting infected.
Constellation Brands Inc. said however, that concerns that the virus is having a negative impact on consumer feelings towards its Corona beer brand are “unfounded,” with sales of the beverage continuing to rise. In fact, Corona beer sales in the US rose 5% over the four-week period ending February 16.
“Furthermore, all business units supporting our beer business are seeing positive sales trends for the brand thus far this calendar year,” the company said in a statement.
We could even argue that all the headlines related to the Coronavirus just help the brand, creating a lot of noise around it and increasing brand awareness. The big job of brand was to create salience, so a brand came to mind in buying situations. The more salience the better.
In the end, of course, there is no connection between the beer and the virus.
And you? What's your next choice in the supermarket beer lovers? Are you going to go for a Corona beer?
Cheernoff
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